Following Sri Lanka’s economic crisis, thousands of MSMEs (Micro, Small and Medium Sized Enterprises) struggled to survive. Pan Asia Bank wanted to position itself as a trusted financial partner for entrepreneurs while promoting one of the country’s most competitive MSME loan offerings.

The Colombo International Shoe Fair 2024 set out to strengthen its position as South Asia’s premier footwear exhibition, bringing together over 500,000 footwear designs under one roof.