PROJECT NAME
K+ Shoe Fair
services
Campaign Strategy
Creative Concept Development
Social Media Marketing
Influencer Marketing
Content Production
Live Streaming
Event Promotion
client
Colombo International Shoe Fair
year
2024
overview
The Colombo International Shoe Fair 2024 set out to strengthen its position as South Asia’s premier footwear exhibition, bringing together over 500,000 footwear designs under one roof.
“The Biggest Gathering in South Asia”
We created a satirical political-style campaign that mirrored the country’s political landscape through a parody Facebook movement called “කො.ජ.පා.ස”.
Designed to resemble a political party, the campaign used humour, familiarity, and cultural relevance to spark curiosity and drive conversations around the Shoe Fair.
What initially appeared to be political content gradually redirected audiences toward the Colombo International Shoe Fair, turning national attention into event awareness.
