PROJECT NAME
The Kandos Shop
services
Campaign Strategy
Creative Concept
Influencer Marketing
Social Media Campaign
Content Production
Digital Amplification
client
The Kandos Shop
year
2024
overview
To celebrate World Chocolate Day 2024, The Kandos Shop introduced seven unconventional chocolate flavours inspired by tastes from around the world.
“The Mysterious Experience”
At the centre of the campaign was the Kandos Mystery Box.
Seven influencers, each representing a unique audience segment, received a mystery chocolate and shared clues with their followers. Audiences were invited to guess the flavour, engage with content, and uncover the mystery as the campaign unfolded.
This transformed a simple product launch into an interactive digital experience.
